A Journey to Istanbul
On 26th October, 2013, The Peninsula Beijing celebrated the Turkish Cultural Year in China in style with 'A Journey to Istanbul', a spectacular gala which paid tribute to traditional Turkish music and art, with prestigious art dealer Sotheby’s overseeing the event’s charity art auction. ‘Pink Istanbul’ by acclaimed Turkish painter Devrim Erbil was one of the pieces up for auction, a fitting choice given that 'A Journey to Istanbul' coincided with The Peninsula Hotels’ groupwide 'Peninsula in Pink' campaign. The piece sold for US$15,000.
Turkish musician Tahir Aydoğdu played the kanun, a traditional Turkish string instrument, accompanied by his ensemble, The Modern Folk Trio, to entertain the high profile guests, which included Turkish Ambassador, His Excellency Murat Esenli. At the end of the evening, attendees participated in a lucky draw to win luxurious prizes including Peninsula vouchers and a Turkish Airlines round-trip Comfort Class ticket to Europe, raising close to RMB 100,000. All proceeds were donated to The China Breast Cancer Foundation, The Peninsula Beijing’s selected charity.